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Odds are, most people will think of "public relations" in press relations terms: writing news releases,
briefing reporters and so on.
Yes, PR includes these press-oriented fundamentals, of course. But to play a meaningful
role in marketing your business, Public Relations must strengthen your relationships and reputation in a range of
communities -- from customers and prospects, to debt or equity investors, to legislators, suppliers and employees -- along
with the press.
This is the broad definition of Public Relations that we practice at On-Message: strategic PR
that delivers measurable ROI and actively helps you succeed.
Strategic Public Relations
Corporate and Product Positioning
Message Development
Marketing Communication Program Integration
Communication
Operations Auditing and Analysis
Sales and Marketing Support
Trade Shows and Special
Events
Lead Generation Programs
Competitive Analysis Reporting
Market Feedback
Editorial
Support
Web Site Content
Press Kits, Technical Briefs, Backgrounders
White Papers
Application
Stories
Sales & Marketing Collateral
Customer Case Histories
Contributed Op-Ed and Bylined Articles
Speech Writing and Presentations
Training and Special Programs
Crisis Management
and Planning
Media Training
Speaker Training
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